Development & Retail
Paul's Homemade Ice Cream

Evoking Emotion with Paul's Homemade Ice Cream

Location: South Africa
Size: Location Specific
Date completed: 2022 - Present

Ice cream is an experience, and Paul’s Homemade Ice Cream team briefed the Kim h nieu Interior Design team to create an exclusive experience where retail design takes on an aesthetic that edifies and informs.

The first task was to create a corporate identity for this bespoke ice cream brand for all of their existing and new stores across South Africa. Creating brand identifiers through the form of space planning, furniture selection, colour schemes, custom cabinetry, and wall coverings informs customers of the experience at Paul’s Homemade Ice Cream stores. Fun and interesting shapes, bright colours, and conceptual mood lighting design created a unique and bespoke corporate identity for this fun and sophisticated brand.

kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream
kim h nieu | Interior Design - Development & Retail - Paul's Homemade Ice Cream

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