Location: South Africa
Size: Location Specific
Date completed: 2022 - Present
The first task was to create a corporate identity for this bespoke ice cream brand for all of their existing and new stores across South Africa. Creating brand identifiers through the form of space planning, furniture selection, colour schemes, custom cabinetry, and wall coverings informs customers of the experience at Paul’s Homemade Ice Cream stores. Fun and interesting shapes, bright colours, and conceptual mood lighting design created a unique and bespoke corporate identity for this fun and sophisticated brand.